Artists are trying to make a living from every angle. Their selling clothes,jewelry, purses, hair-weaves if you name it they invested in it. They found ways to make money instead of depending on their manager to call shoots. Most artists link up with companies to get endorsement deals. Usually artists start a trend with a product, then the next thing you know its a must have. Online there's a picture of some celebrity holding a Michael Kors bag and now the store is flooded of a new clientele, then the endorsements starts. Sometimes its as if the stumble upon endorsements. Some artist save money by having a twitter account, Facebook, Myspace or instagram to advertise themselves to keep themselves relevant. They constantly let people know when there album is being released, and they're fans follow them and they have a direct link to the artist. They feel as if they have a personal connection when they get to see a glimpse of the artist personal life.
For the most part sex sells. Artists are wearing less clothes and higher heels. Sexier dance routines and attractive men or woman to lure the crowd in. When pictures get linked to places such as Bossip, TMZ, or mediatakeout, its not by accident. Those pictures are to keep them relevant and to keep them on the most Google inquiry. Sex tapes are linked at least once every three months from people who have slowly faded out the lime life.
A couple of people have been discovered off of the Internet such as Justin Bieber, Dondria, Souljia Boy, and Non stop. ( I more than sure there is more) Everyone is self promoting themselves. Eventually it will start affecting the record company, because there not providing as much resources as they used to. Record producers used to have to work hard but not with the way technology is growing . With new marketing strategies everyone listening to there I pod or listening to slacker from there phone. Yes it is destroying the radio. Its not hurting them right now but sooner or later it will be. People buy cds to have the hard copy, but also the whole CD is on spotify why even waste your money buying cds.
To sum thing up, this past decade of music videos and marketing strategies has change. The industry doesn't have to many passionate artists who put a lot of work into the music. They come out with one hot song and a horrible music video that doesn't even match the song.
What your saying makes a lot of sense. I completely forgot to mention how artists are selling their own clothes or fragrance. The internet is making it difficult for artists to make money, especially with Spotify and YouTube, offering the whole album to listen to for free.
ReplyDeleteYes, it's no longer about the music but about the products and endorsements, but in all fairness, I think this is the only way these artists can make money in the current economy.
ReplyDeleteI had made also made a comment on the ways artist could make their money by focusing on other stuff like advertising there goods. Two chains... don't make sense.
ReplyDeleteIt is hilarious that you used birthday song! Okay, but on a serious note i am glad you brought up the point sex sells. I feel like so many artists have used their body image as a brand instead of their music. They are famous for their bodies instead of the work they have done. This applies to females and males.
ReplyDeletei have to agree with you, if the artists aren't young, sexy, slowing off their bodies, then their not making it in today's music world.
ReplyDeletethe birthday song has to be one of the craziest videos i have seen. Someone actually made me and watch it. Artists such as Chrisette Michelle, Musiq, Anthony Hamilton etc (soulful) they dont get recognize like how they should either.theyre hot for a minute but because some of there music isnt about big booty H*es its so easy for them to fall of the map
ReplyDeleteI agree that artist use these forms of social media to save money everyone one loves free. not only do you save money but your in your fans face more than ever keeping your self on their mind.
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